Willy Rodríguez grew up directing music videos for a big bunch of international latin artist like Nicky Jam, Alejandro Sanz, Nach, Lola Índigo, Kase.O, Joaquín Sabina, Abraham Mateo, Ana Mena or Sebastian Yatra. Becoming one of the most relevant music video director of his generation. His work has been nominated 2 times for the Latin Grammy Music Awards.

He´s from Madrid, but his reel has an international style. He has been creative director and A&R at Sony Music Entertainment, until he decided to start directing commercials and music videos. His goal is to visualize a creative universe with a different imprint that creates something special out of every project.